Family Guy the Quest for Stuff
2016
After Peter Griffin accidentally destroys Quahog in a fight with the Giant Chicken, players must rebuild the town, unlock the cast, and play through exclusive, voice-acted storylines written in collaboration with the show’s writers. We supported the game for years with brand new events, working with different IPs constantly. Every event brought new content and features to keep the player base engaged with the game for years.
Managed a high-velocity Live Ops roadmap, designing and launching new themed events on a weekly and monthly cadence for a global player base of millions
Collaborated daily with Product Managers to audit event performance against revenue and engagement KPIs, performing live economy tuning to ensure monthly targets were consistently met
Architected mini-Game event layers, including a fully functional Tower Defense mode, to break core loop fatigue and spike engagement during major seasonal beats
Designed complex event progression loops, balancing limited-time crafting requirements, character unlock paths, and "Premium" currency sinks to maximize LTV
Liaised with external stakeholders to ensure all event mechanics and narrative beats maintained the integrity of both Family Guy and any collaborating IPs
